Apple is all set to Shazam, a music recognition app for about $400m (£300m), media reports say.
A UK company, Shazam was founded in 1999 allows people to identify and buy music through a snippet of sound on their smartphone or computer.
According to Shazam, it has more than 100 million monthly users, makes most of its revenue from commissions paid on referrals to Apple's iTunes Store.
If the deal became confirm between Apple and Shazam, Shazam will become the latest in a string of UK technology firms to be bought up by larger businesses.
By acquiring Shazam, Apple would basically cut out the middleman and could also save money for commissions.
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